Proof Stacking Book:
How to Overcome Consumer Doubt, Create Trust, and Get More Clients Than You Can Handle
Written By: Ed Winslow
Proof Stacking in the Digital Age:
A Blueprint for Success Across All Platforms
The simple, online and offline common sense formula for success.
A Note From the Author, Ed Winslow
Legendary Real Estate Broker Bob Knakal has been my friend and mentor for over 30 years.
I’ve always been fascinated with the wildly successful system Bob created for his real estate business. From the beginning, I wondered if it would work across every small business, not just real estate sales.
Sure enough, it does.
"A Timeless Marketing System Updated for the 2025 Local Markets."
I’ve applied the methods for real estate and mortgage brokers, contractors of all kinds including painting, flooring, log home restoration, custom aquarium building and hundreds of niche markets.
I’ve applied my method to dentists, radiology practices and urgent care.
My goal when I set out to write Proof Stacking was to simplify the most effective sales and marketing methods used by the pros so you can read it in the morning and apply this afternoon.
It’s simple. If you can write an email, you can become a Proof Stacker.
What’s amazing is how Proof is the key to SEO, Social Media, Video, one on one sales and all the rest.
And it’s universal. It applies to every business.
-Ed Winslow (Author)
Dear Friend...
Human behavior hasn’t changed since the beginning of time.
People buy from those they trust. How does one create trust?
The simple answer is with proof.
But why proof? What does proof really do?
The key to understanding how proof works starts by knowing the consumer.
Think about how many offers and ads you see every day. I’m sure you see thousands.
Most offers are hard sells as if you are in the market ready to buy at that precise moment.
But, even if you are ready to buy, what holds you back.
You might silently think, is this right for me? Will it work? Is there something better? Can I trust them?
Where’s the proof?
People want to believe. They just want proof.
Proof Stackers look at the world from the consumers perspective.
As you read through the pages, you’ll become instantly aware of how the best entrepreneurs and companies use proof to build trust.
You’ll see it everywhere. And you’ll see what doesn’t work.
Think of it this way…
If you want to get into Harvard, you have to show proof.
If you want to get a job, you have to show proof.
If you want a new client, you have to show proof.
Proof Stacking will show you the way…
Even if you don't have your first client... you'll discover strategies to still show proof in this book.
The 3 Basic Steps of Proof Stacking
Identify Your Market - You don’t need a big market. Start small and expand.
Market Expert – Demonstrate your expertise. Give information helpful to your prospects so they see the solution they are looking for. Today, ai is a massive advantage. Your competitors likely don’t know how.
Success Stories – Eliminate consumer doubt and presell your prospects. What if you don’t have a success story. We have solutions and ways you can borrow proof.
Become A Proof Stacker With My Bonuses & Training Program
Today, everyone is a marketer but few know how. They might make a lot of noise but noise doesn’t create trust.
To become a Master Proof Stacker I created a video guide and membership training program.
I take you step by step showing how to make 1 Page Case Studies for your website and social media.
You’ll learn from not just me but other Proof Stackers.
We keep it simple with live training, videos and cheat sheets.
GET FREE BONUS Trainings & Learn About Proof Stacking Inside Our Email Mini-Course
NIche Quest. 2025
Earnings Disclaimer and Terms of Sale:
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT’S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONECAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A "GET RICH SCHEME."
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.
ACCESS TO THE PRIVATE STUDENT GROUP IS CONTINGENT ON ACCEPTABLE BEHAVIOR AND CONDUCT INSIDE THE GROUP. WE RESERVE THE RIGHT AT ANY TIME TO CHANGE WHAT ACCESS IS INCLUDED IN THIS PACKAGE. FURTHERMORE, WE RESERVE THE RIGHT TO REMOVE ANYONE FROM THE PRIVATE GROUP IF WE DEEM THEIR BEHAVIOR PROMOTIONAL, INCONSISTENT, NEGATIVE, OR COUNTERPRODUCTIVE TO THE OVERALL PROGRESS OF THE STUDENT GROUP. NO REFUNDS WILL BE GIVEN AFTER 30 DAYS, AND NO REFUNDS WILL BE GIVEN TO THOSE THAT HAVE BEEN REMOVED FROM THE PRIVATE GROUP DUE TO UNACCEPTABLE BEHAVIOR.
MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.
ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.